Venice Fishing Pier w/ Marissa
/Marissa Bobkowski - @bobwowski
Venice Fishing Pier w/ Kyle
/Sony and 28mm 1.4
3 Lessons From The Beverage Industry
/Have you ever considered how water is repackaged and sold?
For example bean water is a 100+ billion dollar industry, and its called coffee. Coffee! Leaf water is a 200+ billion dollar global industry, and it’s called tea.
At this point I am just listing repackaged water industries and their market size, but let’s continue…
The energy drink industry, $58 billion. Carbonated water industry, soft drinks, valued at $400+ billion. Grain water, beer, $189 billion. Bottled water industry is a $240+ billion industry.
So, what can we learn from these behemoth multi-billion dollar industries built on flavored water that are barely decent tasting?
Keep it simple
Branding for today's consumers demands a simple, yet memorable design. With so many options in the market to choose from, one must be easily identifiable and stand out without being overbearing or too complicated. The most successful drink brands are simple, few colors, and easy to connect with and understand.
Be refreshing
It's important that a brand is refreshing. Ads need to be rejuvenating, too! A cold iced beverage after working up a sweat can help you get back on your feet for the rest of the day. Or maybe coffee; warm and comforting with just enough caffeine to keep going strong through any obstacles in your way?
It’s the lifestyle.
Branding is about becoming a part of your everyday life. Whether you need coffee in the morning to wake up, soda pop during lunch time just for fun or tea with friends and family at night. It is important for these brands to be integrated into a culture’s daily routine.
So, how does this make since for you, my reader?
These are all tips that apply to your own personal social presence. When you post a picture just keep it simple. Make your caption easy to read and understand. Make your photo easy to consume with good composition and decent quality. When you post a video make it simple with clear and clean cuts for the viewer to follow and understand. Keep your content refreshing. Give people a reason to look forward to consuming the content you make. Be honest and funny with the stories you tell, but don’t use cliche inspiration and kitsch authenticity. Lastly, make it a part of the cultural lifestyle. Post regularly, and pave your own lane on social media platforms so that your audience knows what to expect from you.
Be like the beverage industry, and you will succeed. Their model is proven and wildly successful. Thanks for reading, and visiting my website.
-Curt